CapitalPitch Blog

What are the 8 reasons you should consider startup investing?

[fa icon="calendar"] 18/05/2016 2:00:00 PM / by Emlyn Scott

Emlyn Scott

Investing in startups has traditionally been the reserve of a few ultra-wealthy connected individuals and venture capital firms. The internet has given potential investors access to education on the benefits of startup investing, as well as access to startups seeking investment.

Countries around the world are realizing that high growth businesses drive employment, innovation and productivity. They have reformed laws, taxes and policies to encourage the startup sector and wider participation from investors.

The following are eight reasons to consider this new asset class as a place to invest.

  • High average returns
  • Potential for outsized returns
  • Improved portfolio performance via diversification
  • Tax breaks
  • Legal insider information
  • Affect life changing solutions
  • Job creation
  • Be involved

Download e-book 101 Questions to ask a Startup  before investing 


1. High average returns

high returns on startup investing

Tech Crunch reported in 2012 a study by Professor Robert Wiltbank who “compiled the largest data set on angel investor financial returns that exists”. The data set was based on more than 1,200 exited investments made by angel investors over a 15-year timeframe, collected separately across both North America and England. He found that overall angel investors returned 2.5 times their original investment over a period of about four years. That equates to an annualized 25% return.

Thomson Reuters launched the Thomson Reuters Venture Capital Research Index in late 2012, which is a “comprehensive and highly representative indicator of the US venture capital industry”. The index shows that the US venture capital has returned 19.7% per year since 1996 versus just 7.5% for US equities and 5.9% for US bonds.

2. Potential for outsized returns

Early staging investing is risky. But with this high risk comes the potential for incredible home run returns (commonly referred to as a black swan event). Almost no other investment class offers such incredible upside potential. For example, we all know Google, but few know about their investors. Ram Shriram initial investment in Google was $100K which got him 2.8 million shares of Google, which netted 5.1 million shares in Google’s IPO in 2004 at $85 a share. Amazon’s founder, Jeff Bezos, also invested $250k in Google and netted a cool $1.6bn for his investment.

Peter Thiel, cofounder of Paypal, invested close to $500K in Facebook in exchange for 10.2% of the company. After the IPO in August 2012 Thiel cashed out a total of $1.6B.

3. Improved portfolio performance via diversification

diversify portfolio using startup investing

Startup investments are a powerful diversification investment because they have a low correlation with other asset classes like stocks and bonds. A recent SharesPost whitepaper concluded that allocating just 5% to an alternative asset class such as private growth companies to a traditional portfolio, like 60% equity/40% bonds, could improve gross returns by 12%.

As a general rule of thumb, to diversify within an asset class you should have 20+ investments. Also, ironically, the more you diversify, the lower your odds of having extreme outlier performance on the profitable side as well. As you diversify, you will tend to trend back to the mean.

4. Tax breaks

 Almost every western government has realized the importance of startups to the health of their economy. Old industries are being disrupted and startups are replacing them at a faster and faster rate. Countries are now competing against each other for the best startups. Many countries offer juicy investor tax incentives for supporting startups, such as the UK SEIS and EIS tax relief schemes, Australia’s proposed tax incentives for innovative startups and Singapore’s very generous government-aided equity financing schemes, cash grants, debt financing schemes and numerous tax incentives.

5. Legal insider information

 It is illegal to invest on “insider” information on the public stock markets, as this is seen as giving someone an “unfair advantage”. Every investor is supposed to have equal access to information that could affect a stock’s price. The idea being that this promotes a “fair” market for all investors. However, in the world of startup there is no concept of “insider” information. It is completely legal to research and discover “price sensitive” information that almost no one else knows and invest with that knowledge, massively moving the probability of a high return in your favour.

6. Affect life changing solutions

Aside from the financial benefits of investing in startups, there is another huge benefit. The more intangible social angel. One of these is the ability to support an innovation that could be life changing for many people. At the end of the day people (and businesses & governments) pay for products and services they perceive to give them positive value (above the cost of the product/service). Startups can change the world for many people. Think of the connections Facebook has fostered, or the empowerment (and financial benefits) that Airbnb has given home owners, or the self-employment opportunity to tens of thousands that Uber delivers drivers. Tesla has revolutionized electric driving. And of course we can just “Google it”!

7. Job creation

The surprising truth is that over the last twenty-five years, almost all of the private sector jobs have been created by businesses less than five years old. In fact, in the US between 1998 and 2011 the Kauffman Foundation found that “companies more than five years old destroyed more jobs than they created in all but eight of those years.” So supporting the next big thing has impacts far beyond financial returns and innovation, but into the wider employment side of the economy.

8. Be involved

Finally, few people can invest in a publically listed company and have any say or impact in the business’ future. You are along for the ride and have almost no influence. However, the impact you can have on a startup is vastly different. You can usually speak directly with the founder, go on the Board if you are a larger investor, open doors or become an advisor if you have skills they are in need of. Basically you have the opportunity to influence and impact the future direction and prosperity of the startup. 


Investing in startups can be extremely financially rewarding and personally satisfying. Every day new and exciting startups are being founded that are in desperate need of financial and strategic support. Some of them have the potential to be the next big thing. Every name we recognize from Google, Facebook, Instagram, Apple etc was once a startup. All needed investors to help.

Download e-book 8 reasons to invest in Startups


Topics: Investor

Emlyn Scott

Written by Emlyn Scott

Founder & Managing Director at CapitalPitch. Co-Founder & Director OpenMarkets ( – Australia’s second largest and fastest growing online broker. Former CEO of the National Stock Exchange of Australia ( – Australia’s second largest listing stock exchange