Guest submission by Charles Crawford
As an entrepreneur or co-founder, I'm sure many of us have questioned whether or not to use video in order to promote your business. Professional videos incur high costs and working with external partners, whereas home-made videos can feel amateur and cheap.
But you need to think of it this way: if pictures can help market your business, we should know that video can absolutely do the same thing and possibly more. Video marketing is making its way back into the world of digital marketing, and trust me, it’s a great handy tool to use, here’s why.