CapitalPitch Blog

Eight Reasons Video Is Your Next Powerful Marketing Tool

[fa icon="calendar'] 16/08/2017 10:30:00 AM / by Guest Blog Submission posted in Startup, Pitch to Investors, Raise Capital, Videos

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Guest submission by Charles Crawford

As an entrepreneur or co-founder, I'm sure many of us have questioned whether or not to use video in order to promote your business. Professional videos incur high costs and working with external partners, whereas home-made videos can feel amateur and cheap. 

But you need to think of it this way: if pictures can help market your business, we should know that video can absolutely do the same thing and possibly more. Video marketing is making its way back into the world of digital marketing, and trust me, it’s a great handy tool to use, here’s why.

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How to Create a Great Pitch Video

[fa icon="calendar'] 02/08/2017 10:30:00 AM / by Jeremy Liddle posted in Startup, Raise Capital, Fundraising, Pitch to Investors, Entrepreneur, Marketing, Sales & Marketing, Videos

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Investors are very time poor, and this means as a founder looking to raise capital or secure funding for your startup or small business, it’s imperative to grab their entire attention (and hold it!) while you tell your story. And what better way to do this, than with a video?

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