CapitalPitch Blog

Why I Stopped Trying to Get on the First Page of Google and Started Thinking Outside the Box

[fa icon="calendar'] 14/12/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing

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By Peter Ellington

When i started my first business - I knew I needed traffic, fast. It was all very well creating a great site with high-quality content - but I needed people to know about it if I wanted to start making money.

All the conventional wisdom at the time was that I needed to get my site ranked high on Google to start making a success of things. I had SEO companies trying to convince me that they were the right choice for me, and I must admit - I considered paying out 4 figure sums to get the job done.

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Paid, Owned and Earned Content Marketing (in 3 minutes or less!)

[fa icon="calendar'] 16/11/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing, Marketing

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By James Parnwell

Digital marketing isn't a new idea. In fact, as I'm sure you know, in today's digital world it's a fundamental part of any business. If you've started a new business, you're probably wondering where do I begin with my marketing? How effective is digital compared to the 'good ole fashioned' letterbox drop or cold call?

Let's face it, whilst the old methods still might work, they're dated and time consuming. 

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Three Pillars of a Successful Marketing Strategy

[fa icon="calendar'] 08/11/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing, Marketing

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By Francis Sabutey

It never ceases to amaze me how so many small businesses are still committing elementary mistakes in their marketing efforts, because they have lost sight of the three key pillars of a successful marketing strategy. Blinded by dazzling buzzwords and technology, many small business owners think they can just tweet or Facebook a post, and get it right in marketing. 

Wrong!

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5 Things Your New Online Business Must Do to Reach its Target Market

[fa icon="calendar'] 25/10/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing

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By Sarah Saker

As an online business, you are bound to face competition. Your goal should be to develop a strategy for honing in on your target audience. Offering potential customers something of value that is relevant to their needs is key to building a successful online business. Learning more about your target audience will allow you to focus on how to best package your product with messaging and promotional tools.

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10 Key Differences between B2B and B2C in Digital Marketing

[fa icon="calendar'] 13/09/2017 10:00:00 AM / by Guest Blog Submission posted in Marketing, Sales & Marketing

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By Zoe Lucas

The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed.

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Best Practice for Converting Customers Over the Phone - A Guide for Startups

[fa icon="calendar'] 06/09/2017 10:30:00 AM / by Guest Blog Submission posted in Sales & Marketing

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By John Taylor

Many new businesses that are just beginning to build market share rely on phone sales to get
started. Whether buying leads for outgoing calls or fielding incoming calls from new contacts,
it’s important to be able to convert these calls to customers. While it may seem easy to answer a few questions and close a sale, anyone who has tried phone sales can attest that it’s far more
difficult than it sounds. If you want to convert more customers and improve your selling ability
over the phone, here are a few critical tips to try.

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How to Create a Great Pitch Video

[fa icon="calendar'] 02/08/2017 10:30:00 AM / by Jeremy Liddle posted in Startup, Raise Capital, Fundraising, Pitch to Investors, Entrepreneur, Marketing, Sales & Marketing, Videos

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Investors are very time poor, and this means as a founder looking to raise capital or secure funding for your startup or small business, it’s imperative to grab their entire attention (and hold it!) while you tell your story. And what better way to do this, than with a video?

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7 Content Marketing Secrets Every Startup Should Know

[fa icon="calendar'] 05/07/2017 10:30:00 AM / by Jeremy Liddle posted in Marketing, Startup, Sales & Marketing

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Here at CapitalPitch, we’ve worked with thousands of startups, all facing similar issues time and time again. To help identify common issues and best work out how to help, we recently sent a survey out to over 22,000 entrepreneurs from around the country, and over 30% of them ranked sales and marketing as the number one issue they faced with their business.

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How To Create a Pitch Deck Guaranteed to WOW Investors

[fa icon="calendar'] 29/06/2016 2:30:00 PM / by Jeremy Liddle posted in Startup, Investor, Pitch to Investors, Raise Capital, Entrepreneur, Fundraising, Sales & Marketing

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 There is a lot of confusion by both Startup founders and investors about the use of a Pitch Deck. As an entrepreneur seeking to raise capital from investors there is no shortage of conflicting advice you may receive as to the who, what, when, where, how.

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