By Peter Ellington
When i started my first business - I knew I needed traffic, fast. It was all very well creating a great site with high-quality content - but I needed people to know about it if I wanted to start making money.
All the conventional wisdom at the time was that I needed to get my site ranked high on Google to start making a success of things. I had SEO companies trying to convince me that they were the right choice for me, and I must admit - I considered paying out 4 figure sums to get the job done.