CapitalPitch Blog

Eight Reasons Video Is Your Next Powerful Marketing Tool

[fa icon="calendar'] 16/08/2017 10:30:00 AM / by Guest Blog Submission posted in Startup, Pitch to Investors, Raise Capital, Videos

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Guest submission by Charles Crawford

As an entrepreneur or co-founder, I'm sure many of us have questioned whether or not to use video in order to promote your business. Professional videos incur high costs and working with external partners, whereas home-made videos can feel amateur and cheap. 

But you need to think of it this way: if pictures can help market your business, we should know that video can absolutely do the same thing and possibly more. Video marketing is making its way back into the world of digital marketing, and trust me, it’s a great handy tool to use, here’s why.

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How to Create a Great Pitch Video

[fa icon="calendar'] 02/08/2017 10:30:00 AM / by Jeremy Liddle posted in Startup, Raise Capital, Fundraising, Pitch to Investors, Entrepreneur, Marketing, Sales & Marketing, Videos

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Investors are very time poor, and this means as a founder looking to raise capital or secure funding for your startup or small business, it’s imperative to grab their entire attention (and hold it!) while you tell your story. And what better way to do this, than with a video?

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4 Tips for Pitching to Investors During the Fundraising Stage

[fa icon="calendar'] 14/12/2016 2:30:00 PM / by Jeremy Liddle posted in Fundraising, Pitch to Investors

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Pitching to investors during the fundraising stage can be exceptionally nerve-wracking. After all, the entire fate of your business idea or product is in the hands of investors whom you need to impress and build rapport with. Many first time entrepreneurs make amateurish mistakes when pitching to investors, and most of these mistakes are easily avoided with a little advance planning, research, and forethought. Here are four of our favorite tips for pitching to investors in a way that will bring the outside capital you need while helping you to avoid common pitfalls:

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Pre-Seed, Seed and Series A funding round means what exactly?

[fa icon="calendar'] 27/07/2016 4:58:50 PM / by Jeremy Liddle posted in Startup, Fundraising, Entrepreneur, Equity, Family Office, Investment, Raise Capital, Investor, Venture Capital, Pitch to Investors, Valuation

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When scaling up a high growth business there are a series of potential funding rounds required.

These are rounds that a business may go through to raise capital (money) from investors, which will help them grow and expand.  

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How To Create a Pitch Deck Guaranteed to WOW Investors

[fa icon="calendar'] 29/06/2016 2:30:00 PM / by Jeremy Liddle posted in Startup, Investor, Pitch to Investors, Raise Capital, Entrepreneur, Fundraising, Sales & Marketing

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 There is a lot of confusion by both Startup founders and investors about the use of a Pitch Deck. As an entrepreneur seeking to raise capital from investors there is no shortage of conflicting advice you may receive as to the who, what, when, where, how.

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