CapitalPitch Blog

Paid, Owned and Earned Content Marketing (in 3 minutes or less!)

[fa icon="calendar'] 16/11/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing, Marketing

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By James Parnwell

Digital marketing isn't a new idea. In fact, as I'm sure you know, in today's digital world it's a fundamental part of any business. If you've started a new business, you're probably wondering where do I begin with my marketing? How effective is digital compared to the 'good ole fashioned' letterbox drop or cold call?

Let's face it, whilst the old methods still might work, they're dated and time consuming. 

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Three Pillars of a Successful Marketing Strategy

[fa icon="calendar'] 08/11/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing, Marketing

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By Francis Sabutey

It never ceases to amaze me how so many small businesses are still committing elementary mistakes in their marketing efforts, because they have lost sight of the three key pillars of a successful marketing strategy. Blinded by dazzling buzzwords and technology, many small business owners think they can just tweet or Facebook a post, and get it right in marketing. 

Wrong!

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10 Key Differences between B2B and B2C in Digital Marketing

[fa icon="calendar'] 13/09/2017 10:00:00 AM / by Guest Blog Submission posted in Marketing, Sales & Marketing

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By Zoe Lucas

The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed.

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How to Create a Great Pitch Video

[fa icon="calendar'] 02/08/2017 10:30:00 AM / by Jeremy Liddle posted in Startup, Raise Capital, Fundraising, Pitch to Investors, Entrepreneur, Marketing, Sales & Marketing, Videos

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Investors are very time poor, and this means as a founder looking to raise capital or secure funding for your startup or small business, it’s imperative to grab their entire attention (and hold it!) while you tell your story. And what better way to do this, than with a video?

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7 Content Marketing Secrets Every Startup Should Know

[fa icon="calendar'] 05/07/2017 10:30:00 AM / by Jeremy Liddle posted in Marketing, Startup, Sales & Marketing

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Here at CapitalPitch, we’ve worked with thousands of startups, all facing similar issues time and time again. To help identify common issues and best work out how to help, we recently sent a survey out to over 22,000 entrepreneurs from around the country, and over 30% of them ranked sales and marketing as the number one issue they faced with their business.

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