By Matthew Kingsford
In an increasingly populated ecosystem, entrepreneurs still face many challenges when starting a new business, some of which can cause loss of profit, and even bankruptcy. With any new business venture, there is an element of risk involved and a lot of thought needs to be given to the type of business you plan to start. Why will people part with their money for the service you prodive? What's your target demographic, and do you have a unique sellig point (USP)? This will put you ahead of the competition.