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Why I Stopped Trying to Get on the First Page of Google and Started Thinking Outside the Box

[fa icon="calendar'] 14/12/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing

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By Peter Ellington

When i started my first business - I knew I needed traffic, fast. It was all very well creating a great site with high-quality content - but I needed people to know about it if I wanted to start making money.

All the conventional wisdom at the time was that I needed to get my site ranked high on Google to start making a success of things. I had SEO companies trying to convince me that they were the right choice for me, and I must admit - I considered paying out 4 figure sums to get the job done.

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Paid, Owned and Earned Content Marketing (in 3 minutes or less!)

[fa icon="calendar'] 16/11/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing, Marketing

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By James Parnwell

Digital marketing isn't a new idea. In fact, as I'm sure you know, in today's digital world it's a fundamental part of any business. If you've started a new business, you're probably wondering where do I begin with my marketing? How effective is digital compared to the 'good ole fashioned' letterbox drop or cold call?

Let's face it, whilst the old methods still might work, they're dated and time consuming. 

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Three Pillars of a Successful Marketing Strategy

[fa icon="calendar'] 08/11/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing, Marketing

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By Francis Sabutey

It never ceases to amaze me how so many small businesses are still committing elementary mistakes in their marketing efforts, because they have lost sight of the three key pillars of a successful marketing strategy. Blinded by dazzling buzzwords and technology, many small business owners think they can just tweet or Facebook a post, and get it right in marketing. 

Wrong!

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5 Things Your New Online Business Must Do to Reach its Target Market

[fa icon="calendar'] 25/10/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Sales & Marketing

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By Sarah Saker

As an online business, you are bound to face competition. Your goal should be to develop a strategy for honing in on your target audience. Offering potential customers something of value that is relevant to their needs is key to building a successful online business. Learning more about your target audience will allow you to focus on how to best package your product with messaging and promotional tools.

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Risks Every Entrepreneur Faces When Starting a New Business

[fa icon="calendar'] 18/10/2017 10:00:00 AM / by Guest Blog Submission posted in Startup, Fundraising, Equity, Entrepreneur, Finance

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By Matthew Kingsford 

In an increasingly populated ecosystem, entrepreneurs still face many challenges when starting a new business, some of which can cause loss of profit, and even bankruptcy. With any new business venture, there is an element of risk involved and a lot of thought needs to be given to the type of business you plan to start. Why will people part with their money for the service you prodive? What's your target demographic, and do you have a unique sellig point (USP)? This will put you ahead of the competition. 

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Online or Offline: What are the Benefits of a Physical Office Space?

[fa icon="calendar'] 11/10/2017 10:00:00 AM / by Guest Blog Submission posted in Startup

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By Zack Halliwell

In 2017, the increase in the virtual workforce is something which cannot be ignored. Indeed, some believe that telecommuting may be the future of work altogether. With this growing number of couch workers, then, is there any point for start-ups or smaller businesses having an office at all?

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7 Time Management Hacks for Entrepreneurs

[fa icon="calendar'] 04/10/2017 10:00:00 AM / by Guest Blog Submission

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By Gemma Reeves

Being an entrepreneur might give you a bit of flexibility because at some level, you are basically considered your own boss. Despite the flexibility, being the boss also means that you are responsible for everything that is going on in your business - and that may not leave you much time for yourself without effective time management.

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Biggest Management Mistakes that are Ruining Your Service-Based Business

[fa icon="calendar'] 20/09/2017 10:00:00 AM / by Guest Blog Submission posted in Human Resources

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By Alicia Honeycutt

Managers have a range of responsibilities that go from strategic thinking to boosting employee engagement. All of these roles are equally important for the successful growth and the stability of a business. Unfortunately, management mistakes are quite common in the world of service providers.

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10 Key Differences between B2B and B2C in Digital Marketing

[fa icon="calendar'] 13/09/2017 10:00:00 AM / by Guest Blog Submission posted in Marketing, Sales & Marketing

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By Zoe Lucas

The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed.

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Best Practice for Converting Customers Over the Phone - A Guide for Startups

[fa icon="calendar'] 06/09/2017 10:30:00 AM / by Guest Blog Submission posted in Sales & Marketing

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By John Taylor

Many new businesses that are just beginning to build market share rely on phone sales to get
started. Whether buying leads for outgoing calls or fielding incoming calls from new contacts,
it’s important to be able to convert these calls to customers. While it may seem easy to answer a few questions and close a sale, anyone who has tried phone sales can attest that it’s far more
difficult than it sounds. If you want to convert more customers and improve your selling ability
over the phone, here are a few critical tips to try.

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