Guest submission by Charles Crawford
As an entrepreneur or co-founder, I'm sure many of us have questioned whether or not to use video in order to promote your business. Professional videos incur high costs and working with external partners, whereas home-made videos can feel amateur and cheap.
But you need to think of it this way: if pictures can help market your business, we should know that video can absolutely do the same thing and possibly more. Video marketing is making its way back into the world of digital marketing, and trust me, it’s a great handy tool to use, here’s why.
1. Easily appeal to your audience, directly.
Nowadays it’s clear that video marketing is the preferred communication. Videos can easily present products in a conversation form, creating a sense of individual approach. It’s a simpler way to get your point across, while engaging and continuously grabbing your consumer’s attention for even just ¾ of the video.
Start out by brainstorming video ideas that work best for your company. For instance, create attention grabbing video demonstrations for a recent product you released, or turn a data-laden report into a video infographic. You could also take advantage of social media’s video tool.
Nowadays, most social media such as Instagram, Facebook and Snapchat allow users to upload videos to their profile that your audience can see within 24 hours. This is a great marketing tool to use for your brand, as you are able to share more personal things with your audience, such as behind the scenes, process of how to make something, etc. there are so many ways to be creative when using video marketing.
2. Increases Conversions & Sales.
No joke, videos can make you some serious money. Most consumers appeal to more visually appealing and direct material over reading a massive two-page post. By adding a product video on your landing page can increase conversions by 80%.
Take a few hours of your day to make sure everything is perfect! Make your video clear, concise and exciting – you are bound to drive more sales in no time!
3. A Higher Level in Trust
Let’s face it; a consumer will not buy any of your products if there is no level of trust. Building trust should be a goal on its own. Create educated and interesting videos where customers can gain something from it. This will allow your customers to respond positively and more likely want to buy the product you’re selling.
Also - like mentioned previously, use the video feature on social media to share personal clips to your audience. Behind the scenes, what goes on behind the camera, bloopers, etc, are all great ideas people love to watch. By doing this, it will allow your audience to build a relationship that they can easily relate to you and your brand.
For more information on content marketing strategy and how to include
video in your full-stack marketing plan:
4. Appeals to, and reels in Mobile Users
Video and mobile go hand in hand. Millions of mobile users enjoy watching videos on the go, and the amount of smartphone users is rapidly growing. If you think about it, 90% of the time you are on your phone, whether it’s listening to music, on social media and/or browsing the web, we are on our phones more than you think. Not to mention, videos tend to rank higher in the results of a Google, Bing or Yahoo search because videos have less competition.
5. Higher Effectiveness & The Ability to Reach the Top of Search
When we search things on the web, video links are the most attractive to users. Video marketing also is a free way to the top of the search issue due to the low level of competition. In addition, webpages that contain video appear more prominently since they contain an eye-catching thumbnail on content that engages, educates and incentivizes users to stay on a website. Be creative and make your videos interesting and informative, you never know you might be the next trending video worldwide!
6. You can explain EVERYTHING!
Videos can easily show how the product or service works, by demonstrating how it works while talking to the audience. You can also be creative with your videos, and instead of directly talking, you have the option to create animated videos as well. This is a helpful tool when you are trying to explain a difficult concept. Animation is a great way to bring concepts to life and create a visually appealing piece of art!
7. Encourages Social Shares and Interactions
Facebook, Twitter, and Instagram are all popular social media platforms used across the globe. With billions of users on social media, this is the perfect time to post video content on these social media pages. When your video is liked by a user, they can easily share your content on their social media pages, and so on. So make sure you create fun, unique and entertaining videos to encourage social shares!
8. Higher ROI Effectiveness
Video provides great return on investment. With the help of video analytics, marketers can learn, not only that their content was viewed, but how much of their content was viewed, from what geographic location and much more. With this information it will allow you to gauge the success of their content, and enable improvement on their strategy moving forward. You may have to spend time and money to create videos, but it pays off in the long run.
Are you convinced? You should definitely consider twice using video advertising for your business; video advertising is a great investment long term and is a way to get your point across, engage with your audience and the ability to show the world the creativity your company can bring! This is definitely something that is already happening and will only start booming in the future.
About the author
Crawford and O’Brien is a digital marketing agency that is disrupting the dental marketing industry.